Polaroid SX-70 Land Camera
1972
Polaroid
First shown to Polaroid shareholders at their annual meeting in April 1972 through the screening of a short film created by Charles and Ray Eames. Afterwards, the film was distributed to media and photo dealers nationwide.
Folding down to the size of a paperback, with its burnished steel frame and leatherette inset panel, giving a level of class and refinement to that of folding binoculars and hip flasks the camera becomes an instant hit.
A list price of $160 (that’s $830 today), did not deter customers with many retailers creating waiting lists and taking deposits for $300-$400 per camera. The media could not get enough of this work of wonder and the SX-70 revolutionized photography by offering the public a true SLR that folds flat and produces photographs instantly.
Contributing to the camera’s success, Polaroid also introduces a new high quality colour film with reduced waste and packaging often accompanied with instant film.
#polaroid#camera#sx-70 #landcamera
(comments compiled from the web and Deyan Sudjic’s “Cult Objects”)
(photo credit; self)
coolectablesdesigns 